Pakistan is home to the world’s sixth largest population in more than 195 million people and is also the 26th largest economy by purchasing power parity and 44th largest economy with real gross domestic product. I 2050 bliver Pakistan tippet for at blive den 18. største økonomi. Landet is a federal parliamentary democracy consisting of four provinces and federal territories based on the principle of power sharing and an effective regulatory system that oversees the economy. There are a number of very good reasons why Pakistan is an attractive destination for Danish investments.

 

Demographic yield

The demographic yield refers to the possibility created over a period of approx. 40-50 years, as a result of reduced proportions of dependent children, the proportion of the population in the labor force increases significantly, resulting in direct and indirect opportunities for increasing per capita. Pakistans medianalder på 21,2 år – med et globalt interval på 48,9 for Monaco og 15 for Uganda – making Pakistan one of the youngest countries in the world. Ifølge den asiatiske udviklingsbank siden 1990 har Pakistan oplevet en vækst i middelklassen med en forbløffende 36,5 procent i modsætning til 12,8 procent i naboskabet Indien.

Pakistan is the sixth largest market in the world with a population of 195 million, of which more than 65 million constitute the middle class. Globale FMCG-giganter ser Pakistan som et lukrativt mærket for deres produkter. It can be added that consumption in Pakistan has increased by an average of 26% in three years, according to a Bloomberg report, people are using more goods than ever before. This increase in consumer demand has fostered growth in supermarkets over store city centers, which include, but are no longer limited to, Karachi, Hyderabad, Multan, Lahore, Faisalabad and Islamabad. Such department stores become larger and ask manufacturers for broader portfolios to better serve their customers. They have bigger shelves,