Together with a growing economy, Pakistan’s middle- class is also emerging. Currently, Pakistan’s middle class is estimated to be over 80 million people – a large number considering that is already the population of Germany alone.
On top of that, its middle class is expected to even surpass Italy and UK’s in a forecast period between 2016-2021.
Additionally, Pakistan has become one of the world’s fastest growing retail markets. In fact, its retail stores are expected to grow up to 50% according to Euromonitor. One reason which attracts shoppers in spending is a better security environment.