Mr. Masroor A. Junejo, Pakistan Ambassador-designate to Denmark visited Islamabad Chamber of Commerce & Industry and interacted with businessmen to get their input on ways and means for further improving trade and economic relations between Pakistan and Denmark.

He said Scandinavian countries including Denmark, Norway and Sweden are growing markets which offer great potential for Pakistani products, especially textiles and Pakistani businessmen should accelerate efforts to explore more business opportunities in these markets.
He said ICCI should take a business delegation to Scandinavian countries to find new areas of mutual cooperation. He said grant of GSP Plus to Pakistan by European Union would open up plenty of new avenues for Pakistan to enhance its exports and our exporters should ensure quality products to capture a better share in huge EU market.

He said he would be based in Denmark, but would also look after three Baltic States viz. Estonia, Latvia and Lithuania and would try to explore more business opportunities in these countries for Pakistan. I would be representing Pakistani business community in Denmark & Baltic States and try to extend them all possible cooperation for promoting business relations with these countries, he assured.

Speaking at the occasion, Shaban Khalid, President, Islamabad Chamber of Commerce & Industry said close working relationship between trade bodies and Pakistan embassies in foreign countries is very important to fully tap all potential but untapped markets for Pakistani products. He said we need to make joint efforts for improving image of Pakistan in foreign countries, which will greatly help in promoting trade and exports.

He said that Islamabad Chamber of Commerce & Industry is planning to take a delegation to Germany and Scandinavian countries in March or April 2014 and hoped that the Pakistan Ambassador-designate to Denmark would facilitate ICCI delegation in organizing B2B meetings with their Danish counterparts.

The current trade volume of around $ 250 million is insufficient and both countries need to facilitate private sectors for improving bilateral trade up to their true potential. He said Denmark should focus on enhancing its textile and agriculture imports from Pakistan as our exporters offer quality products at affordable prices. Denmark could also help Pakistan with transfer of advanced and high-tech solutions.

Shaban Khalid said Pakistan offers attractive investment opportunities to Danish companies in various fields including renewable energy, health care and food sectors and Danish investors should take advantage by making more investment in Pakistan. Pakistan is emerging as a huge consumer market with rising and young population, growing middle class and low labor cost and foreign investors could earn lucrative profits by investing in Pakistan.

Ambssador Masroor A Junejo with President of Pakistan

Mr. Masroor Ahmed Junejo , Ambassador of Pakistan Copenhagen Denmark with President Mamnoor Hussain at the Aiwan-e-Sadr, Islamabad Pakistan